Quietly, I am certain a full 80% of you (maybe more) are raising your hand for real or in your mind. No worries ~ until a month or so ago, I was clueless about LeWeb too. I went to the site, tooled around, saw a phenomenal lineup of social media giants, and decided that I needed to be there because fashion and technology are bound to intersect on more global and large-scale manner, and I want to know when and how to get in on it!
After two full days of Google, Facebook, Instagram, Twitter, Apple, Renault, and Evernote to mention a few (OMG, I am in love with Evernote Hello which was just announced earlier today...and let's you create browsable histories of individuals, share experiences, and catalog encounters!), I am convinced that the collision course of fashion and technology is underway now. Let's see
- Karl Lagerfeld said it!
- Observe all of the fantastic apps popping up for fashionistas, designers and the like (Brushes, Netrobe, Net-a-Porter's exclusive online boutique called KARL)
- The rapid proliferation of e-commerce components for most major brands and retailers (...although Club Monaco has yet to make the leap ~ I wonder how much money they're losing?)
- Companies focused on social and mobile fashion tools like 360Fashion
- The use of mobile apps in everyday discussion and networking ~ I have yet to meet a fashion industry person not fully tuned into Evernote, Pinterest and Instagram to name a few!