Something Smells Fishy…. Something Smells Fishy…. 2011/07/26 Maya H. Mercedes-Benz has announced that they'll be launching a fragrance line with France-based INCC Group, due out by 2012. Ok so they sponsor Fashion Week, but I wonder if it's the new car smell? Tags fragrancesMercedes Benznew car smell 0 Newer CFDA/Vogue Fashion Fund Finalists Older Week Four Dazzlers