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Men- STOP Playing Like You Don’t Love Fashion!

Men- STOP Playing Like You Don’t Love Fashion!
2012/04/06 Better Blueprint

Here's what I have to back it up....according to NPD Group:

  • {photo from Mr. Porter}

    men's apparel sales are one of the brightest spots for retailers right now

  • men's apparel sales increased 4% last year to $55.71 billion driven by....
    • tailored clothing (up 22%)
    • dress shirts (up 14%)
    • neckwear (up 34%)
  • {but not men's jeans [down 1%] or woven shirts [down 8%]}
  • Bloomingdale's, Macy's and Saks Fifth Avenue men's fashion directors all say men's apparel sales are trending nicely and making the biggest bounce back from the recession {are you guys secretly shopping and hiding your purchases?}
  • general manager of Gilt Man says competition is stiff but March is picking up
  • BIG takeaways for men: fit and modeling are driving sales; workplace clothes are the biggest purchases for men; and slimmer fit and color have men retooling their wardrobes!

{Stats and info excerpted from WWD article, "On a Roll: Men's Wear Maintains Momentum"}

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